How OutKast rose above the ’90s rap feud between East and West by redirecting the music South.
Talk about ’90s rap, and most music fans will throw around the word “gangsta” and talk about the East Coast–West Coast feud that tragically brought down Biggie and Tupac. But one rap group, OutKast, quite literally rose above the fray: At the 1995 Source Awards, while East and West were bickering with each other, OutKast’s André Benjamin took the mic and told the rap faithful that hip-hop’s future was in the South. For the next quarter century, he was proved indisputably correct.
Content retrieved from: https://slate.com/podcasts/hit-parade/2020/05/outkast-shifted-rap-to-atlanta.